Explainer video production is a multi-step procedure that involves additional specialists than one.
Ordinarily, an explainer video production group comprises of a Scriptwriter, Storyboard Artist, Illustrator, Animator, Voiceover Artist and Sound-Effects Artist. Every of these six role players uniquely contributes to video production.
Here’s a step-by-step description of the Video Production Method.
Step I: Understanding Client Short
The initially step of the explainer video production process includes going via client’s brief (a questionnaire filled by client), for understanding his/her business entity and video requirement. Normally, it is the scriptwriter who goes by way of this process. In case of doubts or queries, an interaction between the scriptwriter and the client is arranged.
Step II: Study and Brainstorming
Right after all the relevant facts has been gathered from the client, a secondary study (if necessary) is carried out, for much better understanding the enterprise. The short is explained to the storyboard artist and to the animator. Right after both of them have understood the brief, they sit with the scriptwriter to visualize the video storyline, make a decision on characterizations & other visual elements, and finalize on how these elements would be animated. After everything is decided, the video script is crafted.
Step III: Scripting & Voiceover
Based upon discussion, the explainer video script is crafted and sent to the client for approval. Typically, a 60-seconds explainer video script contains 150-160 words. This script acts as the ‘armature’ around which the video is sculpted. On approval, the script is recorded as a voiceover, which at a later stage, is placed as a background narration in the explainer video.
Step IV: Storyboarding & Illustration
”A storyboard is a graphic organizer in the form of illustrations or pictures displayed in sequence for the purpose of pre-visualizing a motion picture, animation, motion graphic or interactive media sequence.”- Wikipedia
Fundamentally, storyboarding entails sketching the scenes of the video, frame-by-frame. Storyboarding is completed on the basis of the final script. As soon as commercials video production is completed, it is sent for client’s approval. On approval, the storyboard goes via illustration (colorization), and once again, it is sent to the client for approval.
Step V: Animation and Sound Effects
As soon as the totally-illustrated storyboard is approved from the client, the animation course of action gets began. This procedure of course, consumes a lot of time as it is not a uncomplicated job to bring static storyboard characters/elements to life. The animation is completed primarily based on the final voiceover, as a result ensuring right synchronization involving the audio and the visual.
Ultimately, the animation and voiceover are integrated collectively to kind the video. To this video, sounds effects are added. The sound effects enhance the all round video excellent and contribute in creating subtle humor.
The final video is sent for approval.
Step VI: Delivery
On approval, the final video along with its supply files is delivered to the client. As per the client’s requirement, the video is delivered in ‘mov’, ‘avi’ and/or ‘mp4’ format(s). This is how the explainer video production course of action ends.
If you are organizing to get an animated video developed, then you ought to retain in mind that no matter what explainer video style you select to have for your video, the production is time-consuming. Thus, in order to have a high-good quality video, the production team need to be offered sufficient time to conceptualize and produce it. Pull off an amazing video and experience its advantages!