The Nationwide Hockey League struck marketing and advertising gold when it held its initial Winter Basic in 2008. The annual out of doors recreation performed on New Year’s Working day has become the have to-look at celebration of the time, earning praise from equally die-tough and informal hockey fans alike.
This 12 months, the NHL and NBC, the tv broadcaster for the sport, are taking an extra stage to encourage the game. The two lately announced a partnership to combine the game’s broadcast with a social media campaign, in a go that could reward the two corporations.
“We’re managing the social and broadcast integration to take a look at the efficiency and examine the information,” Michael DiLorenzo, senior director of social media advertising and marketing and strategy at the NHL. “It ought to expand our Fb Enthusiast foundation, simply because people have to ‘like’ the webpage to enjoy. It also will construct a window into the event for individuals who may possibly not be in front of the television.”
The idea is to get even much more fans tuned in and engaged with the match, in accordance to the social media consulting firm that is operating the marketing campaign.
스포츠중계 and earn” contests will be highlighted prominently on the two NBC and the NHL’s Facebook and Twitter webpages. Contestants that are fans of either on Facebook or Twitter followers will have a likelihood to acquire possibly a Honda CR-Z vehicle, or outings for 4 to each Universal Orlando Studios and the approaching 2011 NHL All-Star Recreation.
Each the NHL and NBC usually are not new to this sort of social media campaigns, but this is the 1st time they have collaborated on 1.
Starting December 23, NBC will start having photo submissions from followers of its Facebook web page. A number of of the pictures will be chosen to air throughout the match. The network will also encourage the social media campaign during the day leading up to the game, this kind of as in the course of the Rose Bowl school soccer match.
The NHL has planned its first marketing Tweet for December 31. During the match, the NHL might ask supporters to retweet messages and the first to reply will earn a prize.
This calendar year will be the fourth installment of the Wintertime Basic. The Washington Capitals will take on the Pittsburgh Penguins at Heinz Area, typically the property of the Nationwide Soccer League’s Pittsburgh Steelers. Other Wintertime Basic areas have integrated Ralph Wilson Stadium in Orchard Park, New York, Wrigley Field in Chicago and Fenway Park in Boston.