There have always been do-it-yourselfers mastering web sitepromotíon and SEO. In fact, most of the established firms providing website services today came from humble beginnings, perhaps nothing more than a college kid with a laptop, an internet connection, and too much free time. The Web evolved as the result of the amazing innovation and experimentation of individuals. The sharing of information. The DIY mentality.

This is a huge leap from what the Internet was designed for. No, Al Gore didn’t invent the Internet- However, the Internet is the brainchild of our U.S. Government. Google ARPA, ARPANET, and DARPANET. In fact, the primary reason for the protocols that are the engine of the Internet, (think TCP/IP here), were a precautionary measure should a nuclear war occur.

Yes indeed, the Web sure has come a long way…. to the point that there are active, and often heated, debates occurring in many forums the world over regarding the “proper” way to build Backlinks to web sites.

Who is right?

There’s no answer to this question. Corporations and Large Firms rely on either in-house staff or outsourced labor to increase their online visibility. They build massively “thick” web sites with 1000’s of pages. Their backlinks to these sites number in the millions, and Google often tends to prefer such sites. Yet, their backlinks were simply bought.
Individuals and Small Companies often have to build their own backlinks as they have neither the means nor the funding to drive such massive backlink building marathons. However, their limited online visibility most often ensures that they will not get the necessary traffic needed to fully succeed in their online endeavors.

One side argues that such backlinking en masse is unethical, spammy, and dishonest. The other side really isn’t arguing as much, they’re reaping the rewards of their massive backlinks and accompanying rankings in the search engines.